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For this social listening assignment, I chose to analyze Starbucks, one of the most recognizable coffee brands worldwide. Starbucks is known for its high-quality coffee, innovative beverages, and inviting store ambiance. My interest in Starbucks stems from its strong brand presence, consistent innovation in product offerings, and active engagement on social media. I monitored conversations about Starbucks on various social media platforms, including Instagram, Facebook, Twitter, TikTok, and LinkedIn. The feedback ranges from positive experiences with new products to criticisms about service and pricing. Value Proposition Starbucks' value proposition revolves around providing a premium coffee experience with a focus on quality, community, and customer personalization. They aim to create a "third place" for customers to relax and connect, outside of home and work. Twitter User : @CoffeeLover123 - "Just tried the new Strawberry Acai Refresher from @Starbucks. It's a
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Nike News

Nike’s New Sustainability Campaign: Just Doing It Right I chose to write about Nike’s latest sustainability campaign because I’m passionate about environmental issues and interested in how major brands address sustainability. The article I found discusses Nike's new initiative to reduce their carbon footprint and promote eco-friendly practices. The article from Fast Company, titled “Nike’s New Sustainability Campaign Aims to Reduce Carbon Footprint” , highlights Nike’s recent efforts to become a more sustainable brand. The three main takeaways are: Nike has launched a new collection made from recycled materials. The company aims to achieve a 70% reduction in carbon emissions by 2030. Nike is investing in renewable energy and sustainable manufacturing processes. Nike, an industry leader in sportswear, has faced criticism in the past for its environmental impact. This campaign is part of a broader effort to improve its corporate social responsibility and align with global sustaina
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About Kylie

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My name is Kylie. I took this class because I am really interested in marketing. I hope to gain knowledge on marketing skills to help me in my future career in marketing. I am a marketing major at OSU.  I'm most interested in learning about the intersection of marketing and technology, specifically how data analytics, artificial intelligence, and digital platforms are transforming marketing strategies. I think that technology plays a crucial role in marketing. I hope to learn a great deal of knowledge about marketing strategies through technology. I like to think I am an active person. I enjoy working out and playing basketball. I also love cozying up and watching movies with friends. 
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